The Day After

Fellow Warriors Against Hype:

Wow.  We are humbled and thrilled with the reception we received at NAB 2016. This opening salvo of the battle was short and decisive. We could not be more thrilled with the support and feedback. And to those few detractors who were offended by our parody campaign: lighten up! We love the potential of Virtual Reality. We just want to contribute to the dialogue!

If you haven't already, please drop by our both in the South Hall, Future Park, Location SU16413. We would love to show you our stuff, and hear about yours. We are particularly interested in creative folks that see how our technologies can enhance their storyteller. Because as the Colonel says, it is all about the content!

The Colonel
Rebel Leader, Vision III Imaging Inc
www.inv3.com

The Battle Begins: Future Zone SU16413, 11AM

The time of our long awaited rebellion is upon us! Join us in the NAB Future Zone, SUSU16413 and let immersive content reign on all platforms! Bring your glasses, or get a pair when you arrive.

In the interim, check out a little bit of our own magic!

The Colonel

The Sometimes Painful Intersection of Reality and Virtual Reality.

Lytro: Friend or Foe of the Hype Rebellion?

Check out these Lytro guys. This is cool stuff.
https://www.lytro.com/cinema
 
For those wondering how it works, I believe the 'magical' light-field approach actually means the pupil is relayed through microlenslet arrays. Concept is: use the 2-D array of camera pixels to sample a 3-D field. The camera array only senses amplitude distribution in 2-D so the 3-D scene information must be encoded into a 2-D spatial distribution. Space-bandwidth is sacrificed, which means several pixels dedicated to what otherwise is a single point in order to acquire the encoded depth. The concept has come of age with processing (and hig-quality microlenslet arrays) since the acquired image is a mess till you process it into a mesh of 2-D images separated along the z-axis. Simple, right?

Anyway, they are at NAB as well. I think I'll send a recce party to see if they are friend or foe.

Imagining The Future of VR.

The Virtual Troops Are Readying For Battle!

Let Slip the [Virtual] Dogs of War … in Vegas

Fellow warriors in the fight against bullshit VR marketing hype, it is time to rally! I say enough of stories of headgear manufacturing delays and prototype games as much fun as watching paint dry!

We demand content!

The purpose of technology is to enhance the story, not become the story itself. Without creative content to enhance, all those fancy headsets and 3D screens will rightfully wither as quickly as did the glasses from the last 3D fad.

I call upon fellow creatives and supporters of genuinely immersive content to join our fight at 11am on Tuesday April 19^th in the South Hall of NAB. I have weapons of VR war that will forever change the discussion. But for now, we must be discreet or face the ire of the big players that would have us all under their virtual thumb.

When the time is right, I will send more message about the time and place of our rebellion. Until then, stay tuned and keep under the virtual radar as best you can.