Let Slip the [Virtual] Dogs of War

Let Slip the [Virtual] Dogs of War … in Vegas

Fellow warriors in the fight against bullshit VR marketing hype, it is time to rally! I say enough of stories of headgear manufactu...

Monday 28 March 2016

Atom's Not Included

I love it when somebody breaks the rules (by rules I mean corporate dogma as opposed to laws about hurting people). The bigwig finance folks, with their carefully polished image and power shoes, are very color in the box kind of people. Tell your story in ten slides, max!. Tell us what problem your product solves. Define the addressable market - top down and bottom's up. Use lots of SAaS acronyms. Define your risks and put them in colored boxes. Blah blah blah. The only problem is that if you follow the rules, you never get noticed. You'll just go from angel group to angel group where rich dentists will give you advise about technology startups. You most definitely won't raise half a billion on a twinkle in your eye. And then comes along Magic Leap and their CEO Rony Abovitz ...

"Let's not call it a product, although it is a product on many levels; but on some levels it needs to be more. We are setting up supply chain operations, manufacturing — many whirligigs and test machines and gizmos abound these days. Engineers move about our spaces with a sense of urgency. Intense debates about every form of science and art you can imagine float about. Plans have been made. Program and production managers track progress. Coders are coding. Operational and financial systems are being upgraded so that we can scale and deliver at the required volumes. Our First thing will not be everything. But it will be a big step in a whole new direction."


Wow. I love this guy. Seriously. I haven't a clue what he is saying, but I love that he is breaking all the rules. I am so inspired that I might declare war on the status quo of VR! Oh wait, I already did that.

Wednesday 16 March 2016

Why everyone needs to calm down about virtual reality

https://www.washingtonpost.com/news/the-switch/wp/2016/03/15/virtualy-reality-doesnt-have-to-be-creepy-really/

Hayley Tsukayama is my new hero with her brilliantly written Washington Post article. I particularly like her thoughts on the perils of an evermore solitude world driven by headsets. There has to be a better way ...